In 2014 we were asked by NHS England to make three campaign films to galvanise NHS staff, patients and the public to pledge for NHS Change Day.
This film is about Lesley Chan’s campaign to persuade healthcare professionals to learn basic sign language to communicate better with her nine-year-old daughter Amélie.
Amélie has the rare genetic condition Charge Syndrome which affects 1 in every 10,000 births.
Amélie was born without hearing nerves so will never hear sound or speak, she is partially sighted, has heart defects and Atresia of the choanae which compromises her breathing, meaning she needs 24/7 nursing care.
The partial sight Amélie does have has enabled her to learn and communicate through BSL (British Sign Language).
NHS Change Day won @PRCA_UK award for best internal comms campaign of 2014 and the @prweekuknews award for best public sector campaign of 2014.
You can follow NHS Change Day movement on twitter @NHSChangeDay.