Larchmont Films INSIGHTS - Video brief questionnaire

Name

First

Last

Email

Company

Phone

A is for AUDIENCE: Who are they? Do you have multiple audiences? What interests them? What matters to them? Why would they care about what you have to say? What do they know about your brand, product, service, vision or plan?

B is for BEHAVIOUR: What do you want your audience to think and feel after watching your video?

BEHAVIOUR: Do you want your video to trigger an action from your audience?

BEHAVIOUR: How will you measure the success of your video?

BEHAVIOUR: Is it part of a wider marketing, comms or engagement campaign or plan?

BEHAVIOUR: In no more than one sentence, what is the single most important message you want to stick in their mind?

BEHAVIOUR: Now do the same exercise in no more than five words.

C is for CIRCULATION: How do you plan to distribute it to ensure your audience watches it?

D is for DEADLINE: Is there a date in mind when the video must go live?

Have you seen any online videos that have inspired you? Can you send a link?

Anything else we should know about your communication objectives not covered above? Have you won any awards or received industry recognition?

Captcha

INSIGHTS – Video brief questionnaire

Get in touch

Follow Us

Testimonials

Contact Us

FOLLOW US

Latest tweets